Despite the stark differences pertaining to the ultimate philanthropic goal being pursued, philanthropists and philanthropic organizations share several fundamental challenges. The pervasiveness and commonality of these challenges has not made them any easier to deal with or overcome, but there are quite a few effective methods to which organizations and individuals can turn in order to properly address the fundamental issues they will surely encounter at some point.
Inspiring Passion for Supporting a Specific Cause
It is often the case that some kind of emotional connection serves as the initial impetus behind the founding of a philanthropic organization, and it is also every bit as common for a similar kind of emotional connection to inspire donors to support a particular cause as well as for professionals to dedicate their career in service of a cause. It is necessary for philanthropists to actively work to inspire a deep passion within everyone involved in a particular philanthropic effort while also considering all the ways in which others might feel similarly inspired to participate in philanthropic endeavors.
Fundraising as a Central Focus
Fundraising is obviously critical in determining the level of success a philanthropic effort is able to achieve, and it is absolutely necessary to view fundraising as a focus unto itself. The programs developed and implemented for the purpose of fundraising have to consider the manner in which the landscape is poised to evolve and how future developments might influence the emotional connection felt by those involved in the philanthropic pursuit.
Fear of Faux Pas: Discussing Budgetary Needs and Financial Support
Despite the obvious necessity for fundraising in philanthropic efforts, far too many express concerns about broaching the subject with potential or even existing donors. This is due to the fact that many people are taught that it is impolite or inappropriate to discuss money, even in situations in which it is obviously germane to the task at hand.
Philanthropic organizations must become comfortable with freely discussing financial issues and should operate with the goal of tying financial support to the specific efforts that support will fund. Clearly defining the connection between the funds raised and a particular action item will ensure organizations and donors feel comfortable engaging is conversations that might otherwise be considered impolite.
Building and Maintaining Meaningful Relationships With Donors
Philanthropists and philanthropic organizations must always remember to be grateful for the support offered by donors and take great caution to neither expect nor rely on that same level of support in the future. Simply building and maintaining meaningful relationships with donors is likely the best and most effective strategy for ensuring long-term support for a particular cause.
Through the establishment and maintenance of meaningful relationships with donors, organizations can ensure that their base of donors feels appreciated for the support they have already provided without feeling needlessly pressured to provide additional support in the future. Instead of feeling obligated to continue their support, donors will simply want to provide assistance to an organization that is clearly appreciative and grateful for such support.